Athens, 6th of August

PRESS RELEASE

Kiriacoulis MCS S.A. Unveils New Logo,
Honoring the past, looking toward the future

In a bold move that underscores its evolving vision while honoring its legacy, Kiriacoulis MCS S.A., a global player in the yachting industry, has revealed a refreshed corporate logo – its first major visual update in over four decades. The rebranding comes as part of a broader strategic initiative under the company’s new leadership and shareholder structure.

While the core identity of the Kiriacoulis name remains intact, the updated logo reflects a forward-thinking, modernized aesthetic designed to align with the brand’s growth ambitions in a rapidly shifting global market.

Founded over 40 years ago, Kiriacoulis has established a reputation for reliability, expertise, and innovation across multiple international markets. The original logo served as a symbol of stability for decades. The new identity, while preserving key design elements, introduces a refined brand language, one that mirrors the company’s strategic agility and readiness for the future.

“Our name stays the same. Our essence remains unchanged. But our visual identity evolves, cleaner, sharper, more contemporary,” said CEO George Koutsos, commenting on the shift. “This is not just about design. It’s a reflection of the momentum, clarity, and direction that define this new chapter.”

The rebranding will roll out progressively across all  company touchpoints, with the goal of full implementation in the coming months.

“This isn’t cosmetic,” Koutsos emphasized. “It’s a declaration of intent. We are moving forward with purpose, not forgetting our roots, but building on them. This new identity signals our commitment to adapt, innovate, and lead in a market that’s constantly evolving.”

The logo has already been introduced internally, with employees described as the heart and the driving force behind every strategy and transformation.